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Friday, October 9 • 12:15pm - 2:00pm
Friday Luncheon & Keynote Speaker

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Founder:

Melanie Notkin uncovered the growing demographics of childless women and given them a voice. To celebrate modern aunthood, in 2008, she founded SAVVY AUNTIE®, the multiplatform lifestyle brand for cool aunts, great aunts, godmothers and all women who love kids. In 2014, she introduced Otherhood, the modern, growing demographic of women who, despite their deepest yearnings, remain single and childless as their fertile years wane.

Author:

SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids (Morrow, 2011), was a Wall Street Journal best-seller.

Melanie's second book, Otherhood: Modern Women Finding a New Kind of Happiness (Seal Press/Penguin Canada) is also a bestseller and was given a prestigious Booklist *Starred Review.*

Marketer:

When Melanie Notkin launched Savvy Auntie in 2008, she also uncovered the PANK® (Professional Aunts No Kids) demographic, the new marketing frontier of highly influential female consumers. Savvy Auntie and the PANK demographic are subsets of the OTHERHOOD™ brand.

As a marketer, Melanie was featured in The New York Times Sunday Style section for a national research study entitled The Power of the PANK which she co-released with Weber Shandwick and KRC Research in December 2012. In November 2013, the PANK was reported by Euromonitor International as the top travel trend. In April 2014, Shades of Otherhood, a national demographic study inspired by Melanie's Otherhood, and with her deep involvement as consultant, was released by DeVries Global PR. It gained notoriety on UpWorthy.com.

Melanie has attracted leading brands including Disney, Ford, Lands’ End, Pantene, Olay, Avon, Hallmark, Hasbro, Tropicana, JCPenney, Yoplait, Sprout and Scholastic as sponsors. Her social media and marketing campaigns on behalf of her clients have been featured in The New York Times, Advertising Age, Mashable.com and The Wall Street Journal where she’s been lauded as a ‘trusted source’ and spokesperson for America’s top brands.

Speaker and Thought Leader:

Melanie Notkin speaks at conferences and events for women and for marketers. Recently, she spoke at the STYLUS UK Modern Family conference on the growing demographic of childless women and PANKs, to a Fortune 50 company and a Fortune Global 2000 company on marketing to the Otherhood, at a fertility conference for women and men, as well as at the 92Y and to a standing room-only crowd at Barnes & Noble.

Melanie has been featured on CNN, TODAY Show, Rachael Ray, ABC News Now, Good Day NY, as well as on NPR, the BBC and Australia’s ABC RadioNational. She has been featured in The New York Times, The Wall Street Journal, The Washington Post, Mashable.com, New York Magazine and other national, local print and online media. Melanie pens popular blogs on Huffington Post Women and PsychToday.com on the subjects of childless and/or single women.


Speakers
avatar for Melanie Notkin

Melanie Notkin

Author and Founder, Savvy Auntie and Otherhood, Melanie Notkin Media Inc
Founder: Melanie Notkin uncovered the growing demographics of childless women and given them a voice. To celebrate modern aunthood, in 2008, she founded SAVVY AUNTIE®, the multiplatform lifestyle brand for cool aunts, great aunts, godmothers and all women who love kids. In 2014, Melanie introduced Otherhood, the modern, growing demographic of women who, despite their deepest yearnings, remain single and childless as their fertile years... Read More →


Friday October 9, 2015 12:15pm - 2:00pm
Downtown Marriott at Key Center - Ballroom

Attendees (14)